Plagiarism is considered a shameful behavior in any industry. Copying and plagiarizing the fruits of others' labor is naturally shameful, but not all "copying" needs to be despised. As with the article, "the world article a big copy, see you can copy or not copy." The wisdom of plagiarism never lies in copy and paste, but in thinking and reconstructing. In this process, we not only imitate, but also integrate the wisdom of others into our own thinking to create unique works. Good packaging is often copied out.
Stylistic tonality
We always believe that successful design has its inevitability of success. Its style, color, and overall tone must be precisely in line with the needs of consumers.
Before doing the packaging design, you can spend a little time to find the most popular packaging of the same category on the market, from which to intercept the current development trend and determine the style tone. In color matching, you can also draw on good packaging, or world famous paintings, illustrations, etc., reference analysis of color matching, saturation, brightness, etc., you can make a series of packaging with different color matching chromatography. The main design can refer to other people's design thinking, such as stories, illustrations, etc. The expression of these visual elements, emotional elements, and cultural elements can be the direction of reference.
resonance
Copying is not the goal. The goal is to find empathy. It's the sum of familiarity/identity and presence.
The highest state of marketing design is the difference resonance. In Ma Song's words, it is "the strangeness of familiarity."
Wei long latiao apple wind packaging and Tmall store decoration, Durex's hot creative posters, Jiang Xiaobai's sentimental sayings vial, Starbucks brand story, Nike "Just Do It" slogan...
There are numerous cases of successful copying of "different resonance", and the "familiar strangeness" behind these successes is the core essence that we should consider.
live
In the age of information explosion, creativity and inspiration seem to be dispersed in the air, ready to be captured and reproduced at any time. Inspiration is not only found in great works, but also hidden in the details of everyday life.
All the materials of design should come from life, and all the designs that don't look good must be because they are out of the original rationality and relevance of life and brands. If consumers see a design, people have no original impression of this thing, why let people be impressed?
A flower, a world, a leaf, a bodhi, the sun rising in the east and setting in the west, the moon waxing and waning, spring flowers, autumn moon, summer wind and winter snow, a beam of light and shadow, a white cloud, a fallen leaf, a grain of sand, a wisp of breeze, a drop of drizzle, a bird's song, a rainbow, a dew, a touch of sunset, these gifts of nature, can be copied.
In this rapidly changing era, only through continuous learning and thinking, can we achieve transcendence in learning from and create a unique miracle in imitation. In this way, we can not only create better works, but also find our own unique path in constant exploration.
