Meat and poultry industry is a livelihood industry involving many farmers, but it is also a very competitive industry. The outbreak of the epidemic has brought a great impact on the meat and poultry industry, and food safety incidents have also eroded the trust of consumers. From 2016 to now, although the overall scale of the industry has improved, the annual growth rate is only 5.75%, and there is still a big gap between the per capita consumption and that of developed countries and regions.
Since the outbreak of avian flu in 2013, the market for live poultry has been volatile due to the psychological perception that "live poultry" is not safe. Fresh from the outbreak of bird flu, the new coronavirus outbreak, although the new coronavirus epidemic is directed at wild animals, but meat and poultry are inevitably affected.
In addition, in the general environment of food safety, the safety of meat and poultry is often questioned. Meat and poultry food safety control is throughout the whole process, feed feeding, slaughter and processing, packaging, transportation, storage and other important factors affecting the quality of meat and poultry. Additives and microbial contamination in feed may cause food safety incidents and affect the image of consumers.
Many enterprises just joined the meat and poultry industry, think that the solution to the most prominent problem above is the taste of meat, which is of course no problem, quality is always the absolute truth. But the wine is also afraid of deep alleys, good wine also have to frequently "shout", so let consumers trust themselves, improve the safety index, packaging propaganda is also essential.
1, small specifications
The fast pace of life and smaller families make consumers no longer prepare meals on a large scale, and they prefer small size packages for food choices. Therefore, it is possible to introduce more popular cooked food in smaller sizes, including separate chicken legs, duck wings, pig ears and so on, which is convenient for consumers to eat all at once and avoid waste. In addition, convenience food is very popular now, which enables small families to prepare meals quickly. According to this change in preference, enterprises can add resealable zippers in the package to help consumers make more flexible food choices.
2, the form of packaging
The most important role of cooked meat and poultry packaging is to preserve the quality of incense. Now almost all cooked food packaging is vacuum packaging, the difference is that some can be cooked at high temperature, some do not support high temperature cooking. It is recommended that all cooked food choose vacuum cooking packaging, packaging unit price is not much different, the benefits are far apart.
In addition, with the rise of the hypermarket model, self-reliance bags are also welcomed by more and more consumers. Stand-up bags can show the product more intuitively to consumers, consumers look at the bag to get the effect is obviously better than overlooking. In addition to the transparent vacuum cooking bag, it is suggested to add a freestanding bag, which is more convenient for consumers to view and choose, and also more atmospheric visually.
3、Environmental protection
The year 2021 can be called the first year of Carbon neutrality in China. Major countries have introduced green development policies and actively laid out low-carbon economy. China must seize the opportunity and fully embark on the road of sustainable and high-quality development. Therefore, green environmental protection must be the general direction of packaging consideration.
At present, degradable materials are popular in the market, but PLA and other biodegradable materials are not high-temperature resistant, so they are obviously not suitable for vacuum cooking bags. It is recommended to choose BOPE fully recyclable materials, which not only meet the demand, but also achieve sustainable development.
4, the growth environment
In the modern society where health preservation is prevalent, how to make consumers believe that meat and poultry food safety and health is the focus and difficulty of sales.
The most common meat and poultry packaging, we generally simulate the shape of meat and poultry, such as roast chicken packaging bag design a big rooster, roast duck packaging bag design into a fragrant roast duck, this packaging design is in line with the market, in the daily shopping is also easy to attract customers. But in terms of safety and health, there may be some weakness.
You can design the growth process of meat and poultry, from the growth environment, feeding environment, slaughtering environment, production workshop and other aspects, to show consumers what steps this food has gone through to the mouth of consumers, establish trust with consumers, and finally achieve the purpose of stimulating consumption.
