In recent years, with the improvement of national health awareness, nuts with high nutrition and healthy properties have been welcomed by the majority of consumers, not only into the homes of ordinary people, become a snack for People's Daily pastime, but also become the most common New Year's ceremony. According to the "2023-2028 Global and China nut industry market Research and Investment Prospects Analysis Report", the size of China's nut market is expected to reach more than 300 billion US dollars in 2028.
The threshold to entry is low, the rapidly expanding market has attracted a large number of players, resulting in serious product homogeneity, and the industry volume has gradually intensified. Packaging is one of the most important factors in nut brand building, unique packaging design can not only attract the attention of consumers, but also enhance the brand image and consumer experience, especially the New Year's main battlefield of nuts, but also pay attention to packaging design.
So what are the most popular trends in nut packaging this New Year?
I. Environmental Protection
With the popularity of the concept of sustainable development, environmental protection has become an important issue in modern society. The latest consumer research report from Innova Market Insights shows that more than 67% of respondents are willing to pay more for easy-to-recycle and sustainable packaging. Eco-friendly and recyclable packaging has become an important choice criterion sought after by consumers.
In nut packaging, the use of environmentally friendly materials such as recyclable materials and biodegradable materials has become a trend. This material is not only environmentally friendly, but also reduces production costs, bringing tangible benefits to businesses and consumers.
In the product logistics and transportation link, the waste generated by traditional foam and plastic filling materials is difficult to be completely recycled. Therefore, the use of innovative packaging structures to provide safer transport protection while reducing the use of sustainable materials will be an important development trend to meet environmental awareness and business needs.
Second, customization
Customization is the embodiment of modern consumers' pursuit of individuation and uniqueness. In nut packaging, customization services are provided, so that consumers can choose colors, patterns, shapes, etc., according to their own preferences and needs, to create unique packaging. This can not only meet the individual needs of consumers, but also increase the added value of products.
Influenced by the "appearance levelism" of a new generation of consumers, novel and unique custom shaped bags are becoming more and more popular. The shaped bag type is eclectic, generally expressing the shape and origin of the product through the line, attracting the attention of consumers through different bag types, forming a unique attraction in the market, and becoming an important means for enterprises to open awareness and increase market share.
3. Intelligence
With the progress of science and technology, the application of intelligent technology in nut packaging is also more and more extensive. For example, through RFID technology, consumers can easily track the production date, shelf life and other information of products; Through the QR code, consumers can quickly obtain the detailed information of the product and the usage guide. The application of these intelligent technologies not only improves the safety of products, but also provides consumers with a more convenient shopping experience.
The wide application of new technology is causing changes and upgrades in all walks of life. With the upgrading of consumption and industrial transformation, enterprises also need to use cutting-edge technologies to achieve product updates and business innovation. Consumer demand changes, supply chain management data, environmental protection and safety awareness, retail efficiency and industrial change of the multiple demand-driven drive, intelligent packaging is to meet the needs of this industrial change and produced by the design concept.
The intelligent interactive packaging design provides a brand new communication carrier, which can realize the effective communication of the brand through a new user experience.
Finally, for everyone to share the common nut packaging materials.
Aluminum foil
Aluminum foil is the most common material in nut packaging, including pure aluminum foil and aluminum plating.
Pure aluminum foil meets health standards, is non-toxic and tasteless, and provides better safety protection in food, medicine and other packaging. It has good barrier property, can well block oxygen, light, water and sewage water vapor, impurities and grease, etc., aluminum-plastic packaging bags belong to the higher end of the bag, at the consumer level, very sought after.
Aluminized film has the characteristics of both plastic film and metal, and has a certain role of shading and blocking. Compared with the plastic composite material, the beauty is higher, the brightness is higher, and the packaging is more high-grade. Compared with pure aluminum foil, aluminized bags have weak light shading and barrier properties, and the price is lower than that of pure aluminum foil bags, which is a cost-effective material.
The Yin-yang aluminum packaging bag has the characteristics of aluminized packaging. Opening the window allows customers to clearly see the products inside, reflecting the confidence of the products. The other half is opaque, so people can't see all the products inside, retaining a bit of mystery. This kind of bag can better show the merchant's confidence in the product.
The aluminum foil bag can ensure that the nuts in the mouth of consumers are still crisp and fresh, and there is no rancid taste.
Kraft paper
Brown brown appearance of brown kraft paper gives a natural sense of security, smooth appearance, frosted feel, first-class texture. White kraft paper feel more delicate, excellent touch. At the same time, the background color of white kraft paper itself is white, which is suitable for multi-color and complex pattern printing.
Kraft paper inside and outside can be combined with plastic film, can also be combined with pure aluminum foil, can maintain the barrier and sealing of the bag, is also suitable for packaging nuts.
Kraft paper is a paper packaging, environmentally friendly, can enhance consumer goodwill.
