On September 12, the "Nut Nutrition Value and Scientific and Technological Achievements Conference" organized by the Special Medical Food and Bioactive Peptide Industry Committee of China Productivity Promotion Center Association and the Food industry Productivity Promotion Center was held in Beijing. At the meeting, the relevant institutions released the "2020-2022 China Nut Market Consumption Data Report" (hereinafter referred to as the "Report") and other two scientific and technological research results related to nut nutrition.
In recent years, with the increasing consumption of nuts in the market, consumers' demand for nut consumption has become prominent in terms of quality, nutrition and high-end. Healthy consumption awareness and rapidly spreading consumption habits are the driving forces for the growth of the nut market. The upgrading and transformation trend of nut products is obvious, and the nut gift market contains a large incremental space in the future.
In 2021, the income of nut roasting enterprises above designated size reached 215.5 billion yuan. Although the market has shrunk due to the epidemic in 2022, the overall upward trend of the nut industry is still obvious.
The "report" pointed out that the nut industry has experienced a transformation from simple products such as stir-fried peanuts and stir-fried sunflower seeds in street stir-fried goods stores to large-scale production of nut packaging products, and is now moving towards a new stage of development with the "Dietary Guidelines for Chinese Residents" as guidance and accurate grasp of healthy nutrition consumption needs.
In the product performance for hybrid, high-end and other characteristics, emphasizing "no addition" and "reasonable collocation"; In the application scenario, it extends from parties and festivals to gyms, cafes and other options; In the form of packaging, it has gradually evolved from a single large package of products to portable small packages and various nuts accompanied by hand gifts.
The report pointed out that in the past three years, due to the impact of the epidemic, personnel flow was limited, and the sales revenue growth of the head enterprises slowed down, especially the overall revenue of the industry shrank in 2022. In the future, most of the traditional products of nut enterprises will enter the Red Sea of competition, and enterprises urgently need to develop new products to achieve long-term stable sales growth.
Related studies have found that the high-end nut gift market is the blue ocean of the future nut market, especially high-end nut gift products for business gifts, even in 2022, when the nut industry is shrinking, it has achieved contrary growth. China is a state of etiquette, the gift market demand is huge, according to relevant industry data, China's business gifts (including employee welfare gifts) total market is more than 190 billion yuan per year. At present, the penetration rate of high-end nut products in the field of business gifts is not high, daily tobacco and alcohol, health products, 3C digital, makeup, fashion, cultural and creative gift customers have aesthetic fatigue, and high-end nut gift products are healthy and trendy, and their market opportunities are obvious.
Dr. Cui Yajuan, Assistant general manager and Director of the Nutrition Analysis Room of Beijing Nutrition Source Institute, introduced the relevant results of the research project. The project conducted a comprehensive nutritional analysis of 6 typical nuts and their nut oil, and conducted a comprehensive nutritional evaluation using the diversity, matching, balance and nutritional value deviation index. It provides data support for scientific consumption recommendations on nuts and nut oils.
Despite the high nutritional value of nuts and nut oil, there are few relevant public research data, especially the lack of total nutritional analysis and nutritional evaluation based on different dimensions. This study fills the gap in this field, has a good advancement and innovation, and the results are at the leading level in China. At the same time, it provides new ideas and new directions for the development of related industries.
Professor Xie Yuanhong of Beijing University of Agriculture shared and interpreted the research results of "Development and Application of Key Technologies of Antioxidant in high-value Nuts". He pointed out that although the nutritional value of nuts is widely recognized, their oxidative stability has been a bottleneck restricting their wide application. Therefore, it is particularly critical to develop technologies that can effectively enhance the antioxidant capacity of nuts.
He also introduced the innovative results achieved by the team in the key technology of antioxidant in high-value nuts, and looked forward to the future research direction. He said that the development and application of key antioxidant technologies for high-value nuts has broad market prospects and social significance, and will escort people's health.
Lu Wei, strategic consultant of Beijing Hualing Sifang Investment Consulting Co., LTD., shared the interpretation of the "2020-2022 China Nut Market Consumption Data Report". Through a large number of market research and data analysis, this report comprehensively reveals the development trend and consumer behavior of China's nut market.
The report shows that in the past three years, China's nut market has shown a steady growth trend. Consumer demand for healthy food continues to increase, nuts as a nutritious, healthy snack, by more and more consumers favor. Especially among young people, the consumption of nut products has increased significantly. For the future development, the report believes that China's nut market still has great potential to tap. With the improvement of people's health awareness and the change of lifestyle, nut products are expected to be more popular, and the per capita consumption of nut products by Chinese residents will further increase.
Professor Zhang Hongxing, dean of the Food College of Beijing University of Agriculture, pointed out that with the improvement of people's health awareness and changes in lifestyle, nuts, as a natural and healthy snack, are gradually becoming an important choice for consumers. He stressed that the nut industry has a broad space for development in the direction of general health. Through innovative products and technologies, nuts can meet consumers' nutritional, functional and personalized needs.
Professor Zhang Hongxing also mentioned the challenges and problems facing the nut industry. He called on enterprises to pay attention to product quality and safety, strengthen standardized management, and ensure the traceability and credibility of products. In addition, he also stressed the importance of scientific and technological innovation, encouraging enterprises to increase investment in research and development, and promote the nut industry to a higher level of development.
Professor Bi Jinfeng, Institute of Agricultural Processing, Chinese Academy of Agricultural Sciences, shared the Current Situation and Development Trend of snack Food at home and abroad, in-depth analysis of the overall situation of the global snack food market, emphasizing the unique position of nut products in it. He pointed out that with the improvement of people's living standards and the enhancement of health awareness, consumers have an increasing demand for high-quality, natural and healthy snack foods, which provides a broad space for the development of the nut industry.
At the same time, he also analyzed the current situation and development trend of nut industry at home and abroad. He pointed out that although the domestic nut industry has made great progress, there is still a certain gap compared with developed countries. He highlighted the market prospects and huge potential in terms of demand for nuts in China.
Yang Yang, Secretary general of Beijing Gift Circulation Association, shared the development trend of the gift market industry: From 2018 to 2022, the size of China's gift economy industry market increased from 800 billion yuan to 1226.2 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will reach 1,377.7 billion yuan in 2024 and 1,619.7 billion yuan in 2027. With the gradual growth of China's gift economy industry, it will attract more attention from market participants in the future.
Yang Yang pointed out that with the rapid development of the nut gift box market, the competition in the low-end nut gift market has become increasingly fierce, and new opportunities have been ushered in. Many enterprises have seized the subdivision circuit, and high-end nut gift products will have a key impact on the corporate profit trend and overall development.
Ge Yunbing, Beijing Zhenwei Fang Food Co., LTD., said that in order to cope with the fierce competition in the nut market, enterprises continue to increase investment in scientific research, using the model of production, university and research cooperation, and carry out a lot of work in nutrition quality evaluation and dietary intake research, key technology development and application, and standard formulation. At present, there is a certain gap between domestic nut processing and the international level, and imported nuts occupy 85% of the domestic market share, and the localization rate needs to be improved. On the other hand, nuts account for 15% of the domestic snack food industry, while nuts in European and American countries account for 50% of the snack food industry, and there is a huge space for in-depth development of nut products in the direction of great health.
The report of "2020-2022 China Nut Market Consumption Data Report" is jointly completed by the major member units of the association and the food industry productivity Promotion Center and other professional market research institutions, through data retrieval, questionnaires and visits to complete the data collection, organize industry experts to conduct professional analysis and complete the report writing.
The study Report on Nutritional Quality Evaluation and Dietary Intake of Nuts and nut Oils was released during the event. The study was jointly completed by Beijing Institute of Nutrition Sources, Beijing Zhenweifang Food Co., LTD., and Beijing Zhongke Yuren Science and Technology Research Center. This study conducted a comprehensive analysis of the nutritional and functional components of nuts and nut oil, which made up for the lack and one-sided data of previous studies on nuts and nut oil. The research report will effectively guide consumers to rational consumption and dietary intake of nuts and nut oils.
During the event, a research report on the development and application of key antioxidant technologies in high-value Nuts was also released. The research topic is a project project of China Productivity Promotion Center Association, which is jointly completed by Beijing Agricultural College, Beijing Zhenweifang Food Co., Ltd. and Beijing Zhongke Yuren Science and Technology Research Center. This study focused on high-value nuts, studied the effects of different antioxidants on the antacid value and peroxide value of nuts, and established the best treatment technology of antioxidants in different nuts, effectively extending the shelf life of nuts. This study will effectively enhance the research level of the industry in the key technologies of antioxidant and promote the high-quality development of the industry.
According to reports, in the future, the food industry productivity Promotion Center will complete and release the annual development report of Hakka Cuisine and Hakka Food Culture, White tea, intelligent processing equipment for catering and other industries and segments.
