Packaging is an important tool for products to open up the market, it can protect products, convey brand information, but also to attract consumer attention. Good packaging design can even affect the survival of a brand.
But many product packaging design, always feel so bad, cool but not practical enough, practical but too ordinary, then a high level and practical packaging need to have what elements?
First, design elements fit products
Design elements are the most prominent place in the design, the most able to show the tonality and positioning of the product, such as literature, small fresh, retro, masculine, fashion, serious, fun, etc., all belong to the brand tonality. Therefore, the design elements need to fit the product in order to better build a bridge between the product and the consumer.
Specifically, design elements can be extracted from the main ingredients of a product, allowing consumers to see at a glance what the raw material of the product is and what type of product it is. Now more and more brands will design their own mascot, and for those mascot image, widely loved brands, mascot as the main element of the design is also a good choice. Mouth-watering food images are the most effective weapon to attract foodies, so realistic images can also be used as main design elements.
Second, high recognition
In the dazzling shelves, the time left for product packaging may only be a few seconds. Therefore, the first step of a high-quality product is to grab the attention of consumers. In e-commerce, although there is no shelf, there is a main chart of search rankings. Although the main image can be made freely, if the unique packaging is placed on the main image, it will undoubtedly make the product have more click advantages. If you want the product to be easily found, you can start with the shape of the package. Shape is the structural form of packaging, through the unique structural design, so that the product is different and easy to be identified.
In the beverage and beverage industry, the bottle is both a part of the product itself and the packaging, and the shape is designed to make the product easy to see on the shelf. The unique packaging structure has a disadvantage that the production is difficult and the cost is high. If the product price is low, it can not bear the cost of packaging. At this point, you can start with colors and patterns. Stimulating colors and eye-catching patterns, it is easy to attract the attention of consumers.
Third, emotional experience
The consumer experience is now at the center of all marketing activities, and all services are designed to enhance the consumer experience. Humanized design considerations are closely related to the needs and experiences of product users. A good packaging design should take into account consumer habits and convenience. Simple and clear packaging structure, easy to open and close boxes, clear and easy to understand signs and instructions are important aspects of human design. By focusing on the user experience, you can improve the quality and grade of product packaging, and bring better shopping experience to consumers.
For example, the design of food packaging, then we must consider how to take it home after consumers buy it, and whether to put it in the refrigerator or what? How do I open it when I eat? And how to store it when you can't finish it? Every link in this process must take into account the details of food packaging design, and how to effectively solve the problems in these details, consumer behavior analysis and use experience are essential.
We do product packaging design, we must first experience, collect real information, so as to find the existing problems, and finally through innovative design to effectively solve the problem, to bring consumers a good consumption experience.
