Food packaging design requires safeguarding multiple standards to ensure product safety, hygiene, and compliance with specifications. The following are some common food packaging design standards:
National standards: Each country has its own standards and laws that specify requirements for packaging materials, dimensions, printing, and labeling.
Environmental standards: Environmental standards require packaging materials to be recyclable or reducible to reduce environmental pollution.
Hygienic standards: Hygienic standards require that packaging materials comply with hygiene standards to ensure that products are not contaminated during the packaging process.
Health care standards: When applying for health care standards, the packaging must indicate information such as the nurturing ingredients and caloric value of the product to help consumers make healthy choices.
Safety standard: The safety standard requires that the packaging must have a certain strength and stability to ensure that the product is not damaged or deformed.
In addition, food packaging design also needs to consider product brand positioning, market goals, consumer needs, and other reasons to provide market competitiveness for high-end products.
1. Food packaging should have good indoor performance. The basic function of food packaging is to protect food, so it is necessary to have basic physical properties, including puncture resistance/wear resistance, to avoid damage to the outer packaging caused by extrusion/friction during food transportation, which can lead to food deterioration.
2. Barrier. When packaging food, if the packaging is not barrier, the quality of the packaged food will change, affecting the appetite and taste of the food. Therefore, certain design barriers are required. Its external characteristics are to provide a certain barrier, and the barrier substances can be air, water, oil, microorganisms, and so on.
3. Special foods must have a certain degree of breathability. For example, fresh fruit also undergoes respiration during storage, which requires that food packaging have a certain degree of breathability, thereby maintaining the freshness of the fruit and extending the shelf life of the food.
4. Modification of food packaging. Although the printing requirements for food packaging are very standardized, if you can add some small modifications to it, it can make it somewhat different, attract consumers' attention and love, and then purchase.
