Does anyone like me enjoy looking at the snack area when visiting the supermarket?
Hahaha, I am such a person. Sometimes I feel like I want to eat something, but I can’t say what I want to eat.
At this time, go to the supermarket and look at the snack shelves one by one, and see which one has appetite, that is it.
When shopping, there is a problem, that is, if it is an old brand or something I have eaten, I don't care too much about its packaging, unless it changes packaging or adds new flavors, I will pay special attention to it. Because of the things I often eat, I know what the inside looks like, so I don’t need to look at the outer packaging.
But if it’s a new product on the shelves, something that hasn’t been eaten before, or a new flavor, it will take longer to look at, because I don’t know what is inside, is it the thing drawn on the package? Sometimes the outer packaging is painted with attractive fresh fruits, colorful, drooling, and the printing is full. If you can't see the inside, then look at the ingredient list on the back. Oh, it turns out to be dried fruit. Dried fruit? Is it crispy or soft? do not know.
At this time, if the package of another dried fruit has a transparent window and you can see the inside, maybe I will choose it.
Because I always have some worries about not seeing the real thing.
The same is true when shopping online. I can't just read the words to describe it, I need to see the actual photos.
This is my habit. So I think if your product can stand the test, you might as well make a packaging bag with a transparent window, so that consumers can more easily choose to try when opening up the market.
Or there is a group of people who are not so careful in shopping, but choose to buy that product when they see attractive pictures printed on the bags.
Of course this is a matter of personal habits.
But then, these foods, whether they are visible or invisible, will eventually be opened and delivered to people's mouths. Taste is the key to survival in the final decision.
But a suitable packaging can still be used as a stepping stone to make your product taken off the shelf by consumers.
So if you believe to your products,why not make a pack,that with a see through window: )?
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