With the improvement of people's living standard, there are more and more kinds of food for children, and people pay more and more attention to children's health. When choosing commodities, parents prefer food with "children only" and other labels. According to the results of a special survey, 84.8% of parents of children are more inclined to buy food marked with "children" for their children. They generally believe that food with children's labels is safer and more suitable for children.
Therefore, for food manufacturers, hit the "children's label", is to increase the good impression of consumers. In fact, the concept of "children's food" has not been clearly defined in China's current laws and regulations and national food safety standards. The children's food labeled with "children only" in the current market is more of a marketing tool. In this regard, a number of deputies to the National People's Congress suggested legislation on food packaging labeling for minors.
Deputy to the National People's Congress, China's anhui province technology popularization station stationmaster lily suggested that strengthening specifically for minors food packaging legislation, strengthen the construction of national standards, industry standards, so that consumers clearly to choose more suitable for children's food, better escort the healthy growth of minors.
Built at the beginning of China's National People's Congress on behalf of the United States said that at present China does not have special "children's food" classification, lack of special laws and regulations and national food safety standards, the relevant legal provisions referring to "food safety" and so on, the content is more for infant group, has some of the national food safety standards is mainly for infant formula food, etc. She suggested that special legislation on food safety for minors be adopted, or relevant departments study and formulate national and industry standards to clearly define nutrition labeling, food additive requirements and food safety standards for minors, so as to ensure the "safety on the tip of our tongue" for minors.
Gao Jie, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and deputy chief Procurator of Shaanxi Provincial Procuratorate, called for improving legislation on food packaging labeling for minors, strengthening the construction of national and industrial standards, clarifying the special classification of "children's food", and issuing special food packaging labeling standards for minors. For minors food nutrition label, food additives, food safety standards to make clear a regulation, such as in the minors main consumption object of pre-packaged food use eye-catching, simple, and easy to read text logo or graphics, to "high salt, high fat, high sugar" food for intuitive, better escort the healthy growth of minors.
Any marketing means within the regulations are legal, whether the packaging bags use bright cartoon patterns to attract children, or design cute shapes to increase fun, or research and development of children like the taste, marketing contains children need nutrition, these beneficial to the sales of design and marketing is reasonable. But only if it fits the facts.
The motherland is the future of children, is the hope of the country, modern people are more and more willing to spend money for children, some people say that children's money is the best to earn. As a food production industry, there should be a bottom line, a sense of responsibility, a sense of social responsibility, to regulate their own behavior, to promote the reasonable structure of children's food, promote the healthy development of children's food industry.
What do you think of the proposal made by NPC deputies?
