The global outbreak has made people pay more and more attention to food safety, as well as food storage time. Under this kind of situation, freeze-dried food enters people's vision.
What is freeze-dried food?
Freeze-dried food is fast frozen, vacuum ice dehydration, preserve the original color, aroma, taste, nutrition and the appearance of the original material, and has good rehydration, and does not contain any additives, is an ideal natural health food.
Freeze-dried food is short for vacuum freeze-dried food, also known as FD food. Due to the special processing of lyophilization, the color, aroma, nutrition composition, appearance and shape of the original fresh food can be kept to the maximum extent; In addition, freeze-dried products can be stored at room temperature for more than 5 years without preservatives, and the finished products are light in weight, easy to carry and transport, which is an excellent method for processing tourism, leisure and convenience food.
Freezing can maximize the original fresh food color, fragrance, nutrition, appearance and shape. It can be stored at room temperature for more than 5 years without preservatives, and the finished product is light in weight, easy to carry and transport, which is an excellent method for processing tourism, leisure and convenience food.
Principles of freeze-dried food
The quality of lyophilized food is superior to other drying technology products, which can meet consumers' demand for seasonal products throughout the year. The processing technology of freeze-dried food is complicated. Generally, it goes through 18 processes, including 6-8 hours of flash freezing in the environment of -38 ℃, and 20 hours of dehydration and drying in the freeze-dried warehouse. The total time from raw materials to finished products is more than 24 hours.
Freeze-dried food development status
Data show that in 2020, the output of China's lyophilized food industry reached 69,000 tons, and the main business income exceeded 10 billion yuan, a year-on-year growth of 12.2%, and the growth rate exceeded the average growth rate of global lyophilized food of 7.8% in the same period. It is expected that by 2025, the output of China's lyophilized food industry will reach more than 150,000 tons, and the market scale will reach more than 22 billion yuan. But at present, compared with the recognition and consumption of European and American consumers to lyophilized food, China's lyophilized food market is far from saturated.
Freeze-dried food marketing concept
Freeze-dried food have a great market in China, it is accepted by people familiar with, the important stage, so in the marketing, to highlight the characteristics of the freeze-dried food, such as "health", "security", "convenient" and so on, can be shown in the freeze-dried food packaging card "zero", "zero sugar" and other words, to attract young people pursue health life.
Build regional brands. Enterprises can set up factories in the origin of raw materials to control quality from the source. Select characteristic agricultural products to create regional characteristic brand. For example, regional characteristics of food can be reflected in the packaging, or the production process of food, so as to continuously deepen consumers' impression and favorable degree of the brand in the follow-up marketing, and finally create a national brand.
Create scenes to enhance the sense of substitution. For example, freeze-dried food meets the "just needs" of Bao Ma. Before making puree for children, it is necessary to cut and beat. Freeze-dried products can save Bao Ma from these tedious steps, and freeze-dried food that is melted in the mouth is also safer and can prevent children from getting stuck when eating.
