At present, with the continuous economic development, people have higher and higher requirements for diet, and nuts have entered people's vision with the label of nutrition and health. Nut market is bigger and bigger, market competition is also gradually fierce, there are always some products can stand out, realize the word of mouth, sales double harvest. Today, from the point of view of packaging, we split the nut packaging can sell goods, what are the elements.
MOO MINI MUNCHIES
"Moo" set out to create a range of fun and healthy chewable snacks to attract and motivate consumers to want healthier snacks when working from home or at home. Moo created a package consisting of three different types of popular nuts; Almonds, pistachios and cashews. Research shows that nuts are one of the healthiest choices for snacking and work because of the many benefits they do to the brain of a design company. The package is aimed at consumers aged 18 to 28.
The whole package presents a diamond shape, which belongs to the category of special bag in the package. Various animal shapes are more interesting. Chipmunk, squirrel and raccoon correspond to their favorite nuts respectively, which can make people stand in the market for a few more seconds and promote the probability of transaction. The packaging adopts window-opening design, and the window position is designed into the shape of nuts themselves, just like small animals holding their favorite nuts, which can not only clearly show the product, let people see the product features more intuitively, but also make people think, and stand out from the products with serious homogeneity in the market.
EAT-N-GO
Eat-n-go packaging design is very clean and generous. The font has been rounded to make it more user-friendly. It also provides a natural and fair feel to the product. The back of the package repeats the constant on the front - a bowl, so it can be recognized on the market shelf no matter which side it stands on.
Due to its bright appearance, the package is very easy to identify on market shelves. Positives only contain useful information, not a bunch of accent distractions. It is worth mentioning that the package involves a person's interaction in the first stage: after it is placed in their hands, it greets the customer in a pleasant way on the package stub.
The overall design style of this package is simple, through the combination of simple graphics, fonts and colors, to achieve intuitive and simple design purpose, so that the "information" itself as the core is highlighted again. Very consistent with the current "flat" design trend.
The innovation of this package lies in that it can be used as a bowl. It solves the problem of inconvenient washing dishes and tight time for office workers. It is a very humanized and creative design. This human-oriented creativity is an important factor in attracting consumers.
Daily nuts
The special feature of this package lies in the way it is packed. The design of two bags with three sides sealing, dry on one side and wet on the other, solves the problem of keeping nuts and dried fruit crisp and fresh in the same package.
Compared with traditional mixed nut packaging, this dry-wet packaging method can maintain freshness and taste better. It prevents the nuts from absorbing water from the dried fruit, affecting taste.
In addition, the packaging is easy to tear, allowing consumers to easily unpack and mix separate nuts and dried fruit before eating.
ABU AUF NUTS
The packaging comes with hazelnuts, cashews and almonds, and is designed for different scenarios based on the shape of each nut. Almonds in the shape of electric lights, cashews in the moon and hazelnuts in the shape of pointy roofs are clever and fun.
The design of scene elements can not only show the function of the product and attract the attention of consumers, but also reflect the cultural connotation of the product. The combination of the product and the packaging card pattern gives a bright feeling. The design of different style can build a gout sense, advanced sense, bizarre wind, etc., can be designed in combination with their own brand tonality.
RICH NUTS
The two main colors of pink and white give consumers a sense of intimacy when buying products. Five ingredients -- almonds, walnuts, cashews, strawberries and grapes -- are clearly displayed on the package. Bilingual brand names, instructions for use, nutritional facts and organic certification are also prominently displayed to help consumers feel more secure.
The outstanding feature of this package is freshness, and the whole color scheme is simple and harmonious, making people feel comfortable. The bilingual design is intimate and has profound significance for opening foreign markets.
Note: the above pictures are from the network, deleted
