Meat and poultry industry is a livelihood industry involving many farmers, but it is also a very competitive industry. The emergence of the epidemic has brought a great impact on the meat and poultry industry, and food safety incidents are also eroding the trust of consumers. Although the overall scale of the industry has been improved since 2016, the annual growth rate is only 5.75%, and there is still a big gap between the per capita consumption and that of developed countries and regions.
Since the outbreak of bird flu in 2013, live poultry markets have fluctuated due to the psychological perception that "live birds" are unsafe. In the wake of the bird flu outbreak and the outbreak of the novel coronavirus, wild animals have been affected, but meat and poultry have inevitably been affected.
In addition, in the general attention to food safety environment, the safety of meat and poultry is often questioned. The control of meat and poultry food safety runs through the whole process. Feed feeding, slaughtering, packaging, transportation and storage are all important factors affecting the quality of meat and poultry. Additives in feed and microbial contamination may cause food safety incidents and affect the image of consumers.
Many enterprises that have just joined the meat and poultry industry think that the solution to the most prominent problem above is the taste of meat, which is of course no problem, and quality is always the hard truth. But the wine is also afraid of deep alley, good wine also need to be frequently "shouted", so let consumers trust themselves, improve the safety index, packaging publicity is also essential.
One, small specifications
The fast pace of life and smaller families make consumers no longer prepare three meals a day on a large scale, and prefer small size packaging in the choice of food. Therefore, more popular smaller sizes of cooked food can be introduced, including individual chicken legs, duck wings, pig ears and so on, so that consumers can eat them all at once and avoid waste. In addition, convenience food is now popular, which allows small families to quickly prepare meals. Companies can add resealable zippers to the packaging to help consumers have more flexibility in choosing food.
Second, the form of packaging
The most important role of meat and poultry cooked food packaging is to retain fragrance. Now almost all cooked food packaging is vacuum packaging, the difference is that some can be cooked at high temperature, some do not support high temperature cooking. It is recommended that all cooked food choose vacuum cooking packaging, packaging price difference is not big, the benefits are far from each other.
In addition, with the rise of hypermarket mode, self-supporting bags are also welcomed by more and more consumers. The standing bag can show the product to the consumer more intuitively, and the effect of the consumer looking at the bag is obviously better than overlooking. It is suggested that in addition to the transparent vacuum cooking bag, add a freestanding bag, which is more convenient for consumers to view and choose, and more atmospheric visually.
Three, the environmental protection
The year 2021 can be called the first year of China's "carbon neutrality". Major countries have successively introduced green development policies and actively laid out low-carbon economy. China must also seize the opportunity and comprehensively enter the path of sustainable and high-quality development. Therefore, green environmental protection must be the general direction of packaging consideration.
At present, degradable materials are popular in the market, but PLA and other biodegradable materials are not resistant to high temperature, which is obviously not suitable for vacuum cooking bags. It is suggested to choose materials that can be completely recycled by BOPE, not only to meet the needs, but also to achieve sustainable development.
Four, the growth environment
In the modern society where health regimen prevails, how to make consumers believe that meat and poultry food is safe and healthy is the focus and difficulty of sales.
The most common packaging of meat and poultry is generally to simulate the shape of meat and poultry. For example, the packaging bag of roast chicken is designed as a big rooster, and the packaging bag of roast duck is designed as a fragrant roast duck. This kind of packaging design is in line with the market and easy to attract customers in daily shopping. But in terms of safety and health, there may be some weakness.
The growth process of meat and poultry can be designed, from the aspects of growth environment, feeding environment, slaughtering environment, production workshop and so on, to show consumers what steps the food has gone through to the mouth of consumers, establish trust with consumers, and finally achieve the purpose of stimulating consumption.
