In recent years, with the parents' attention to infant diet and the popularity of health concept, the development of China's infant complementary food industry has also attracted great attention. Data show that the growth rate of market consumption in the past ten years is maintained at about 20%, and the market size in 2018 is close to 30 billion yuan. It is expected that the market size of infant supplementary food industry in China will reach 43.623 billion yuan by 2024.
The rapid expansion of the complementary food market, so that countless brands see business opportunities, this year there are nearly 700 brands to join the ranks of complementary food. So what is the development trend of children's complementary food? Let's think about it from the following aspects.
Health and conservation
Children in early childhood and childhood is a period of rapid development of the body and brain, they need adequate nutrition to support normal growth and development. Good nutrient intake contributes to the healthy development of bones, muscles, nervous system and immune system.
Modern parents are also paying more and more attention to the health and nutrition needs of their children. Therefore, the development trend of children's assisted diet will be more focused on the provision of balanced nutrition, including chicken protein, vitamins, minerals and tongue fiber.
More and more parents are concerned about the source and quality of children's complementary food. Organic ingredients are seen as safer and healthier, so the trend to use natural ingredients and organic products in children's complementary foods will continue to grow.
Fruits and vegetables and fiber are very important components of children's nutrition. In order to promote healthy child development and prevent chronic diseases, more attention will be paid to the intake of vegetables, fruit and fibre in children's complementary foods, and more diverse vegetable and fruit choices will be provided.
In order to avoid overly processed and unhealthy ingredients in children's complementary foods, more and more products will avoid the use of artificial additives, preservatives, artificial colors and excessive sugar. This will help provide healthier, natural and nutrient-dense complementary foods for children.
Convenient and quick
Busy parents also have an increasing demand for convenient and portable children's complementary food products. Therefore, the market may appear more easy to carry and eat children's complementary food, such as small packaging, ready-to-eat type of complementary food. Many products will pay more attention to this feature in their advertising. If the slogan of Xandovy is "just one minute, mother will light work, just a bag of porridge, delicious carry away, only one minute, perfect than one hour, mother cooking without worry" and so on. All of them clearly highlight the portable characteristics of ready-to-eat nutritional porridge products for infants.
Moreover, according to the data of 2021 White Paper on the Growth Force of China's New Consumer Brands, new convenience food is one of the three key words in the whole food circuit. The scale of convenient fast food track in China has exceeded 300 billion yuan, and the growth rate of convenient food industry is expected to maintain at about 6% in the next few years. From this point of view, with the increasing demand for instant food, instant food track has a good development prospect, instant porridge as one of the subcategories is about to usher in further development.
For the market, it can produce pre-prepared children's food, such as mud, rice noodles, buns, biscuits, etc. These products are usually ready-to-eat, making it easy for parents to provide their children with nutritionally balanced meals while out and on the go.
In order to facilitate the feeding of children when they go out, portable children's food can also be launched, such as small packages of fruit puree, snacks, biscuits and so on. These foods are easy to carry and can be used to feed children when needed.
Graded feeding
Children's complementary food feeding is usually divided into different phases to gradually introduce solid food and meet the nutritional needs of the child. Generally divided into six months, 6-8 months, 8-10 months, 10-12 months of four stages, each stage needs different nutrition. The growth and development rate of each baby is not the same, some development fast and some development slow, so can not be generalized in accordance with the "month of age" to feed.
Baby complementary food fractional feeding should be in accordance with the baby's age and physique to choose complementary food, in the introduction of new food should observe the reaction of the baby, gradually adjust the type and texture of food, in order to adapt to the needs and abilities of the baby. Some babies are weak, poor digestion, you can choose fine non-staple food, so it is easier to digest; Some babies have a strong body and strong digestive ability. You can choose a little larger non-staple food, which can improve your baby's appetite and acceptance ability.
At the same time, now the feeding way is more sophisticated, 1-5 years old, some people will stage to add supplementary food for children. It is also a circuit where overtaking is possible on corners.
In general, the development trend of children's complementary food will be more healthy, diversified, convenient direction, in order to meet the concerns and needs of parents for children's diet. At the same time, safety and nutritional value are still important concerns in the development of children's complementary food.
