Coffee is one of the most popular drinks in the world, with production and consumption increasing year by year, and the coffee packaging market is also developing.
According to Frost & Sullivan's data, China's coffee market has developed rapidly from 2013 to 2018, with a compound annual growth rate of 29.54%, and is expected to continue to grow at a compound growth rate of 25.99%. The market size is expected to reach 180.6 billion yuan in 2023. The Asian market is expected to account for 33% of the global coffee packaging market by 2025, making it the fastest growing region.
In recent years, the coffee market continues to be hot, coffee culture is not only popular in Europe and the United States, but also the domestic acceptance of coffee products is increasing, many enterprises take advantage of the opportunity to start a cross-border coffee business, giving rise to different types of coffee products such as hand coffee, instant coffee powder, hanging ear coffee and bottled coffee drinks. At the same time, consumers are increasingly demanding coffee products. As one of the important components of product and brand image, packaging plays a vital role in enhancing product value and consumer loyalty. Therefore, in order to better meet consumer demand, enhance brand value and market competitiveness, the development and application of advanced coffee packaging materials is very necessary.
1. Packaging materials
There are many factors to consider in the selection of coffee packaging materials, such as recyclability, environmental protection, durability and so on. Coffee is a kind of strong flavor products, preservation of it needs a good sealing effect, the use of pure aluminum sealing performance, can well protect the original flavor of coffee, do not lose aroma, not easy to be damp, avoid light. Aluminum foil material colorless, odorless, non-toxic, direct contact with food, so used for coffee, but also to save costs. So aluminum foil bags are the most common coffee packaging material.
According to the different requirements of customers, the bag type of coffee aluminum foil bag has three side sealing coffee aluminum foil bag, self-supporting coffee aluminum foil bag and organ coffee aluminum foil bag. In recent years, with the eight-side sealing bag type is popular among the majority of consumers, coffee aluminum foil bag also adopts the eight-side sealing structure, which will combine the user's usage habits with the side sealing zipper, known as the eight-side sealing zipper coffee aluminum foil bag. According to different storage conditions, one-way exhaust valve will be added, one-way exhaust valve coffee foil bag is also the most used in coffee packaging.
2. The development trend of coffee packaging
The development trend of coffee packaging is mainly reflected in the following aspects:
New material research and development
The research and development of coffee packaging materials is an important driving force for the advancement of coffee packaging technology. In recent years, with the continuous improvement of scientific and technological level, new materials, new processes, new equipment continue to emerge, new coffee packaging materials continue to emerge, so that coffee packaging technology is constantly improved and developed.
Environment-friendly packaging
With the improvement of consumers' requirements on coffee quality and the enhancement of health awareness, the proportion of green and environmentally friendly materials such as organic ingredients and biodegradable ingredients in coffee packaging is increasing. More and more enterprises begin to use green and environmentally friendly materials to produce coffee products. At the same time, with the increasing importance of sustainable development, consumers are paying more attention to environmentally friendly packaging. Reusable packaging materials such as biodegradable materials, recyclable materials, recycled materials, etc., are widely used. Such packaging reduces environmental impact and is in line with consumer preferences for sustainable products.
Keep coffee beans fresh
Under the background of the enhancement of environmental awareness and health awareness, consumers have increasingly high requirements for food safety and product quality, and put forward higher requirements for coffee packaging. Therefore, it is urgent to develop coffee packaging with better quality, higher safety and hygiene standards and better sensory experience.
Oxidation becomes a big problem when grinding coffee, as the surface area of the coffee in contact with the air increases and it quickly loses its delicate flavor.
Resealable coffee schemes are very popular in boutique coffee roasters, with traditional zippers and pocket zippers (originally opened by pulling a puller) being the two most common options. The pocket zipper is suitable for most bag structures and provides consumers with two ways to open it: using the pocket zipper or opening it from the top.
