In recent years, with the expansion of the global consumer market and the iterative update of technology, the packaging industry has become one of the leading industries of the economy, and it is also one of the key areas supported by governments. With the improvement of the market and the increasing diversification of consumer demand, the packaging industry is gradually becoming specialized, intelligent, environmentally friendly and sustainable development, and enterprises are in urgent need of breakthroughs in improving the quality, function and innovation of product packaging. Therefore, the innovation display, technical exchange and business cooperation in the packaging industry has become particularly important, and the exhibition is one of the ideal platforms to achieve these goals.
In 2023, the economy gradually recovers and trade activities further return, and the exhibition industry, as an important platform to promote the link of the industrial chain, supply chain and value chain, shows a recovery growth trend. In this context, the Shanghai World of Packaging (swop) Expo, co-organized by Messe Dusseldorf (Shanghai) Co., LTD., and Artsy Exhibition Services Co., LTD. (hereinafter referred to as "SWOP"), has attracted much attention. As a member of the interpack Alliance, the world's leading trade fair for processing and packaging machinery, swop benefits from interpack's international promotion network and professional resources. To provide a one-stop packaging procurement platform throughout the whole industrial chain for domestic and foreign packaging industry enterprises and professional buyers in the terminal fields of food, drinks, desserts, baking, medicine, cosmetics, non-food consumer goods and industrial products.
The packaging industry is changing rapidly, consumer demand is changing, packaging technology is advancing, packaging products and materials are gradually becoming more diverse, supply chain innovation and so on. Packaging companies are constantly innovating to embrace change. As a platform for industry information and technology exchange and cooperation, swop works with the packaging industry to keep up with the rapid changes in the market and better help the communication of the packaging industry. Therefore, swop Packaging World (Shanghai) Expo will be upgraded to an annual event from 2024, through its international advantages, to better serve the development and growth of the packaging industry! This upgrade will bring comprehensive and thoughtful services for exhibitors and visitors, provide a better exhibition experience, and strive to create an international platform for professionalism, innovation, participation and interaction.
swop has been held in Shanghai since 2015, every two years, as the world's leading packaging exhibition interpack alliance member, swop to create a comprehensive packaging industry chain display platform for the purpose, over the years in a number of packaging terminal fields to establish rich buyer resources, but also with a number of domestic and foreign associations and media resources, For example, the German machinery and equipment manufacturing Federation VDMA, the Food and Agriculture Organization of the United Nations FAO, Shanghai Packaging Technology Association, Shanghai Institute of Visual Arts, China Council for the Promotion of International Trade machinery industry Branch and other industry associations and professional institutions from home and abroad have established close ties and cooperation. In addition, as a unique highlight of swop, the FMCG theme Pavilion has in-depth cooperation with strategic partner Packaging House to create excellent results.
swop 2023 will be held on 22-24 November 2023 at the Shanghai Pudong New International Expo Center. More than 800 exhibitors from packaging machinery, packaging materials and products are expected to participate in the exhibition. swop 2023 focuses on hot topics such as circular economy, resource management, digital technologies and product safety, which will be reflected in a number of innovative products and technologies. In the future, swop will follow the development trend of the packaging industry and continue to focus on the application of new technologies, sustainable packaging, personalized packaging design and production, and the application of digital tools in the packaging field.
About swop
swop Packaging World (Shanghai) 2022, jointly organized by Messe Dusseldorf (Shanghai) Co., Ltd. and AcME Exhibition Services Co., LTD., will return to Shanghai New International Expo Center on November 14-16, 2022. swop Packaging World (Shanghai) Expo, as a member of the interpack Alliance, the world's leading packaging machinery and processing exhibition, will make full use of the global network and professional resources of interpack Alliance exhibition to help domestic and foreign processing and packaging machinery manufacturers, packaging material manufacturers to provide an excellent trade display platform. We provide one-stop processing and packaging solutions for end buyers of food, beverage, medicine, daily chemical, dessert, bakery, non-food consumer goods and industrial products.
This year's swop will start from the theme of artificial intelligence, smart factory, printed labels, processing and packaging parts, packaging material container production, e-commerce and logistics packaging, innovative packaging materials, packaging design, personalized packaging, packaging lightweight, packaging design and other exhibition themes, for the whole industry chain, to provide innovative packaging solutions, display intelligent processing and packaging production lines. During the same period, there are five special exhibition areas and many special areas, and the hot spots in the packaging industry are all caught in one net.
