The packaging of food largely determines whether consumers buy the product. So many businesses are racking their brains on how to let consumers' eyes stay longer, more and so on. The young group of 18-35 years old, not only in the current consumption power can not be underestimated, but also the backbone of the future consumer market. So what kind of packaging do young people prefer? Let's take a look.
High appearance level
Products with high appearance level packaging are usually more beautifully designed, more colorful, and more visually appealing. This can arouse the interest of young people and increase their awareness of the product.
Young people like to share their lives and objects on social media, and products with a high appearance level can attract more people's eyes and increase their exposure on social media.
In addition, products with high appearance level packaging usually have some personalized elements, such as customized patterns, labels, etc., which can meet the needs of young people in pursuit of individuality and uniqueness.
attraction
Young people are usually influenced by attractive packaging, because packaging is the first impression of products displayed to the public. The aesthetics and attractiveness of the packaging design can attract young people's attention and increase their interest in the product and their desire to buy. In addition, young people usually pay more attention to factors such as personalization, innovation and environmental protection, so innovative and environmentally friendly packaging design is also favored by young people.
Emotional feeling
The slowdown in global economic growth and frequent uncertainties have intensified people's inner insecurity and desire to be understood and cared for by the outside world. Reflected in consumption, consumption has become more autonomous, people no longer just follow the brand, but also hope to bring good mood and makeup life through consumption.
Loopy, Linabelle and other IP make people love, peripheral products are in short supply, and even trigger fan economy, it is precisely because of their soft and cute appearance, emotional character, charm and flawed sense of reality make people empathize, providing consumers with an outlet to vent their emotions and comfort their hearts.
portable
Convenience is also a problem that young people will consider, compared with the traditional large packaging, small size packaging is convenient to store, more convenient to carry, so small packaging products are more popular among young people. Although the cost of small-size packaging is higher than that of large-size packaging, from the perspective of avoiding waste, small-size packaging is easier to avoid waste.
Packaging design is not only the subjective creation of professional designers, but also an interactive communication between them and users; The ultimate purpose of design is not the product, but to meet the various needs of consumers. Therefore, ergonomic packaging is more popular. YBC chips, for example, have a triangular notch at the bottom of the chip box. All the consumer has to do is poke the gap along the dotted triangular line, remove the lid and fold the box, which turns the round bucket into a flat one, so that more can fit in the garbage bag.
Environmental experience
As young people pay more attention to environmental protection and sustainable issues, packaging research and development in the food industry is redoing addition and subtraction.
In recent years, lightweight packaging has become the transformation direction of beverage packaging, which not only reduces the cost of materials, but also has certain environmental benefits. Nestle, Master Kong and other brands have long used lightweight as an important consideration in the design of their bottled water packaging, and now Melang Liangbai has taken a new approach and proposed a new concept of "lightweight packaging" to adapt to the new trend of low-carbon development.
Bio-based materials are another direction of environmental protection, and degradable packaging has the characteristics of green, environmentally friendly, resource saving and so on. For example, Coca-Cola launched its first-ever bottle made from 100% plant-based plastic, made from 30% plant-based materials. Corona has launched a new zero-waste green packaging made from wheat straw recycling for the world.
